Shopping cart

M.IDEA Free Hugs project

18.1.2018 14:15 | Uutinen

​Embracing the idea of sharing warmth and brightening your day, M.IDEA launched a free hug campaign which took place in FellmanniCampus. The campaign was also supported by Nyyti Ry. In addition, Päijät-Hämeen Elokuvakeskus Ry film center donated 4 free movie tickets which were distributed to lucky participants. The purpose of the project was to encourage the learning environment side of Lahti University of Applied Sciences and present a new generation in M.IDEA.

In the event we offered a hug for all the people in FellmanniCampus and gave them a Nyyti Ry Hug Card. A student of Lahti University of Applied Sciences, Nhan Nguyen also contributed with a mood warming dancing performance.

The event created opportunities for students from the business and design faculty to work together to produce an interesting story and a video advertising project. We hope that you all enjoy our video! 

Here are some of the project members from the event day. They are all students in the Lahti University of Applied Sciences.

Furthermore, we are looking for talented and amateur level students who are interested in learning in real projects. You can find us at:

- Website

- Facebook

- Instagram

M.IDEA is a co-operative company which was founded by students and supported by LAMK’s teachers. We specialize in producing media products such as videos, graphic design and marketing material. One side, we provide a learning environment for students through self-made projects from MIDEA’s members and projects from local companies such as Upm, Suomen Aikidoliitto. Those projects offer students chance to practice and know-how to work with local company and learn from experience members from MIDEA. Another side, we are doing business with local companies.


Video: Iiro Piipponen, Tuomas Kotamäki, Ville Jokinen

Writers : Haianh Nguyen and Eetu Pakkanen 

Student of LAMK & Board member in M.IDEA compan