Package Design / Product Graphic Design

Degree Programme in Design

Specialisation Line in Design Industry

Package design / product graphics is a cross-disciplinary major subject. Students acquire skills in graphic design and 3-D rendering workshops and projects. In addition to the skills and knowledge required in visualisation, the focus is on developing perception sensitivity and sense of style.

The professional objective is to educate design experts who know how to meet the requirements of high-quality package design in a fresh manner. Depending on the student`s personal choices, they may find employment in advertising and design agencies or trade and industry.

During the first year of study, the emphasis lies on common basic studies: language, cultural and art courses and general professional skills such as visual design and presentation techniques. During the second year, students learn how to use design software through graphic and 3-D design workshops.

During the third year, students hone their skills in courses and corporate co-operation projects. They can also choose to spend a year abroad as an exchange student. The fourth year studies focus on deepening professional skills and overall management. Studies mainly comprise corporate co-operation, study trips, seminars and thesis work.